I just want to quickly draw people's attention to this excellent anti-rape campaign in California, entitled "My strength is not for hurting". To my mind it takes the key Authoritarian value of Strength and couples it with normally opposing Nurturing priorities. An excellent way, to my mind, to appeal to men's strength and egos whilst chanelling them into doing the right thing.

The campaign's use of the idea of Strength also enables them to maintain a theme that runs through their website, with pages entitled "Share your Strength" and "Resources of Strength" etc. The website is www.mystrength.org I've archived some more of their posters on flickr, here. Good, values-based framing, for a good cause.