Recent posts

TypePostAuthorRepliesLast updated
StoryCorporate money, the deformation of politics, and a values alternative. Rupert Read15 days 12 hours ago
StoryMy Strength Is Not For Hurting Matt Wootton04 weeks 5 days ago
StoryReframing (betraying) Beveridge Matt Wootton04 weeks 6 days ago
Story"Green Growth". Why we need to define it, own it and reframe it. Matt Wootton104 weeks 6 days ago
Story"Historical Responsibility" for dangerous greenhouse gas emissions should not be the most significant determinant of a just international agreement on how to prevent dangerous climate change Ruth Makoff17 weeks 1 day ago
StoryDavid Cameron says light must "pull its weight" Matt Wootton011 weeks 2 days ago
Story Key messages for New Zealand referendum campaigners Matt Wootton012 weeks 23 hours ago
StoryThe New Zealand electoral referendum: we analyse the values and narratives, and find the Conservatives storming ahead Matt Wootton012 weeks 1 day ago
StoryNO campaign leaving Yes to AV in the dust Matt Wootton1012 weeks 1 day ago
Story"Yes to AV" Postcards needs to be just one stream in a river of grassroots action Matt Wootton012 weeks 1 day ago
StoryAV is …[blank]… The Yes campaign are still missing the answer to “What is AV?” Matt Wootton512 weeks 1 day ago
Story"Make it 50" will come back to haunt the Yes to AV campaign Matt Wootton312 weeks 1 day ago
StoryThe No campaign is appealing to deep principles of natural justice. The Yes side list AV’s interesting features Matt Wootton012 weeks 1 day ago
StoryHow we might better have framed 'Yes to fairer votes'. Rupert Read112 weeks 1 day ago
StoryA Values Analysis of Yes and No to AV reveals a strong conclusion: Yes could have “gone negative” and won Matt Wootton012 weeks 1 day ago
StoryMore values analysis of Britain’s Alternative Vote referendum: Lakoff’s categories of moral action Matt Wootton212 weeks 1 day ago
StoryThe Values We Live By: a new reader-friendly version of George Lakoff's morality systems Matt Wootton013 weeks 7 hours ago
Story'Producerism' Rupert Read021 weeks 5 days ago
Page'Producerism' Rupert Read021 weeks 5 days ago
StoryMore Weasel Words Misunderstood: Foreign "Investment" Matt Wootton028 weeks 3 days ago
StoryA Constructive Critique of the Common Cause Handbook Matt Wootton131 weeks 3 days ago
StoryMy talk critiquing the language of 'sustainability' Rupert Read036 weeks 2 days ago
Story 5 reasons to ignore Melanie Phillips (or Glenn Beck, or that old geezer down the pub) Matt Wootton052 weeks 3 hours ago
StoryReframing 'protectionism' Rupert Read01 year 3 weeks ago
StoryOn framing, re. the Giffords assassination attempt. Rupert Read01 year 4 weeks ago

Essential Links

Common Cause - WWF's most recent report on connecting with people's values

George Lakoff . com  The father of values campaigning

How to win campaigns - by Greenpeace's Chris Rose
 
Identity Campaigning - WWF's flagship project
   
The Political Brain - Drew Westen's seminal book on emotional intelligence
  
George Marshall and COIN - the Climate Outreach and Communication Network
 
Cognitive Policy Works - US-based think tank 
 
Taking Back The Centre: How The Left in Britain Can Regain Its Voice - a post by Clifford Singer on values, Lakoff and Westen 
 
Signposts & Weathercocks - 2008 WWF report 

The Framing Project

About

Established in 2008, the Green Words Workshop is a virtual forum for the discussion & development of ways to reach the ordinary public with exciting & radical green political messages and ideas. This is the first time such a project, focussing on the role of values, framing, narratives, emotions and identity, has been initiated in Britain. The writers behind the project, Dr Rupert Read, of the University of East Anglia and Matthew LJ Wootton are developing these ideas for publication in a forthcoming book, titled "The Values Revolution". Please feel free to read the articles on the website and make your own comments & contributions.

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